Day 1: Introduction to Entrepreneurship and Problem Identification
The first session began with an Introduction to Entrepreneurship, where the participants were familiarized with the concept of entrepreneurship, its importance in the current economic landscape, and the role entrepreneurs play in driving innovation and economic growth. The facilitator emphasized the qualities of a successful entrepreneur and the importance of thinking creatively to solve real-world problems.
Following the introduction, the students moved on to the Identification of Problems session. Here, they were encouraged to observe the challenges faced by communities and identify potential problems that could be solved through entrepreneurial ventures. The participants actively engaged in brainstorming sessions, coming up with diverse problem statements, ranging from local environmental concerns to social and economic issues affecting the region.
The session concluded with the Division of Groups, where the participants were divided into teams based on their interests and problem statements. Each group was tasked with working together to come up with innovative solutions over the course of the program.
Day 2: Business Idea Generation and Identifying Target Market
The second day began with a session on Identification of Business Ideas, where the students were guided on how to generate viable business ideas that address the problems identified on Day 1. They were introduced to various techniques for brainstorming and evaluating the feasibility of their ideas, including assessing market demand, scalability, and profitability.
Next, the session covered Target Market Identification, where participants learned about the importance of defining and understanding their target audience. The facilitators provided insights into market segmentation, customer needs, and how to tailor business solutions to meet those needs effectively.
A highlight of Day 2 was the presence of a District Industries Centre (DIC) representative, who attended the session and provided valuable encouragement to the students. The DIC representative emphasized the importance of entrepreneurship for local economic development and assured the participants of the support they could receive from government agencies in terms of business guidance, funding opportunities, and infrastructure.
